by Henry Schein One | Sep 28, 2021 | Uncategorized
Have your marketing techniques kept up with your competitors’? A joint study by Officite and Dental Economicsi revealed that the top three influences on new patients are referrals, insurance and Google. In addition, they found...
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by Henry Schein One | Sep 14, 2021 | Uncategorized
The number of private dental practices is declining, and smaller practices face increasing competition from mid-size and corporate dental practices. Meanwhile, mobile devices and the internet are creating more marketing channels every day. So how can you get the best...
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by Henry Schein One | Sep 7, 2021 | Uncategorized
In today’s competitive climate, you can’t expect patients to come to you through traditional word-of-mouth referrals. Prospective patients are still out there, but they’re researching dentists online. Help them find you by upping your online presence in these five...
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by Henry Schein One | Aug 31, 2021 | Uncategorized
As businesses return to normal, people are beginning to resume their routines, including going to the dentist. For those looking for a new dentist, most will turn to the internet first. Your website has two jobs: First patients need to be able to find you, then they...
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by Henry Schein One | Aug 24, 2021 | Uncategorized
With the many competing priorities your dental team faces every day, you may feel like engaging patients adds complexity to an already tough job. The good news is that you can choose patient relationship management (PRM) solutions with built-in tools that...
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by Henry Schein One | Aug 18, 2021 | Uncategorized
Before the internet, people relied on personal referrals or the Yellow Pages to find a dentist. But now they can search the for dentists from their computer or smartphone — and get a lot of opinions at once. These opinions come in the form of online ratings and...
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by Henry Schein One | Aug 11, 2021 | Uncategorized
Not all online booking solutions are equal. Dentrix Online Booking is a real-time, self-scheduling solution that allows new and existing patients to conveniently schedule appointments online. This solution is fully integrated into the Dentrix Appointment Book to help...
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by Henry Schein One | Jul 27, 2021 | Uncategorized
Patient communication can be a fine line to walk: if you don’t communicate enough, patients forget about you — or worse, feel neglected — but if you communicate too often, they’ll get annoyed and ignore your messages. How do you find the right balance? And how can you...
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by Henry Schein One | Jul 20, 2021 | Uncategorized
In previous articles in this series, you’ve learned about different types of patients you can target in your marketing. Of course, every person is unique, but grouping prospective patients into types can help us better understand why patients make the decisions they...
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by Henry Schein One | Jul 13, 2021 | Uncategorized
A recent national survey revealed 88 percent of dentists are concerned about patients making their payments, and 86 percent are worried about maintaining their practice’s revenue (Bankers Healthcare Group, 2018). In-office payment options are one solution to patient...
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