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4 Tests That Tell If Your Website Has Met Its Expiration Date

by Henry Schein One | Feb 24, 2020 | Uncategorized

4 Tests That Tell If Your Website Has Met Its Expiration Date

If your website is outdated, it can cause more harm to your practice than good. How do you know if your site is past its expiration date? It can be hard to tell at a glance. Think of an aging website like the carton of eggs in your fridge that’s 3 weeks past its...
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Is your Marketing Technology Keeping Up With Your Dental Technology?

by Henry Schein One | Feb 18, 2020 | Uncategorized

Is your Marketing Technology Keeping Up With Your Dental Technology?

Your dental practice may be using the latest dental technology to diagnose and treat patients. You’re rightfully proud of the innovative technology you’ve implemented, such as 3-D printers, intraoral scanners and laser cavity detection tools. But is your marketing and...
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Why and How Googling Yourself will Boost Your Online Reputation

by Henry Schein One | Feb 18, 2020 | Uncategorized

Why and How Googling Yourself will Boost Your Online Reputation

When was the last time you searched for your own practice on Google? Or Bing, Yahoo, or any other search engine? What about Facebook or Twitter? Do you know what shows up about your practice on Google My Business? Or the many online review and business directory...
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How to Design an Email Your Patients Actually Want to Read

by Henry Schein One | Feb 11, 2020 | Uncategorized

How to Design an Email Your Patients Actually Want to Read

Do you know what your open rate is for the emails you send? Often times, dentists send emails out to their patient lists, but don’t realize that people aren’t actually opening them so their message isn’t getting through. If you want your patients to open and read your...
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3 Tips For Analyzing Your Practice Data

by Henry Schein One | Feb 10, 2020 | Uncategorized

3 Tips For Analyzing Your Practice Data

It’s your choice: invest some time and understanding in the key performance indicators (KPIs) that you need to track, analyze and take action on, in order to achieve optimal outcomes – or continue on the same path and wonder why you ever chose dentistry in the first...
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