As businesses return to normal, people are beginning to resume their routines, including going to the dentist. For those looking for a new dentist, most will turn to the internet first. Your website has two jobs: First patients need to be able to find you, then they have to like what they see. If they’re not satisfied on both counts, they’ll keep looking.
Help Them Find You
If prospective patients look for dentists on Google or another search engine, do you know where your practice ranks in the search results? If you’re not at the top, you’re already missing out — most people don’t reach the bottom of the first page of search results, let alone the next page.
Search engines use complex algorithms that are changing all the time. Even if you have some basic understanding of search engine optimization (SEO) and pay-per-click marketing (PPC), it can be worthwhile to get expert help. The good news is that you don’t need to figure this all out on your own. A service like Officite can help you optimize your website and search engine rankings to help lead potential patients to your website.
Make the First Impression Count
Prospective patients understand that they can’t really tell how good the dental care will be from your website. But they can — and do — extrapolate the quality of your patient care based on how professional and user-friendly your website is. If your website looks amateur and lacks important information, why would they think that your dentistry is any better?
In designing your website, put yourself in your patient’s shoes. What will they want to know? Where would they expect to find that information? Think about what YOU notice when you first go to a website and how you navigate it.
At the very least, your practice website should include the following:
- Meet the team. By personalizing information about dentists and support staff on your website, you’ve already planted the seeds for a good relationship.
- Contact information. Make it easy for patients to contact you! Put your contact information in a prominent spot on each page. Software like Dentrix Patient Engage even lets you offer online booking on your website so patients can conveniently self-book in time slots you open.
- Insurance information. If it’s difficult for website visitors to figure out whether you accept their insurance, you’ve already turned them off — even if you do take their insurance.
- COVID-19 protocols. If your area still has restrictions, let patients know what to expect so they’ll feel more confident making an appointment knowing what to expect when they visit your practice.
If you want your practice to stand out from the competition, you shouldn’t settle for a generic website. Fortunately, Officite provides a variety of templates that you can easily customize to fit your practice.