by Henry Schein One | Jul 20, 2021 | Uncategorized
In previous articles in this series, you’ve learned about different types of patients you can target in your marketing. Of course, every person is unique, but grouping prospective patients into types can help us better understand why patients make the decisions they...
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by Henry Schein One | Jul 13, 2021 | Uncategorized
A recent national survey revealed 88 percent of dentists are concerned about patients making their payments, and 86 percent are worried about maintaining their practice’s revenue (Bankers Healthcare Group, 2018). In-office payment options are one solution to patient...
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by Henry Schein One | Jun 15, 2021 | Uncategorized
Consider how much effort and resources you expend attracting new patients versus keeping your current patients coming back for regular dental checkups. Sales and marketing experts across industries hold that acquiring new customers costs five times more than retaining...
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by Henry Schein One | Jun 15, 2021 | Uncategorized
When practices improve patient communication, patient satisfaction will improve, leading to a better reputation and new patients. There is no doubt that patient-centered communication can be a driving force behind revenue increases and business growth for today’s...
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by Henry Schein One | Jun 8, 2021 | Uncategorized
Profiles are a marketing tactic that help practices understand why patients make decisions, how to reach those patients and how to persuade them to act. By using some general patient profiles, dentists can stop asking vague questions like, “How do I get new patients?”...
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by Henry Schein One | May 25, 2021 | Uncategorized
Understanding your audience is one of the strongest ways to grow business. Using profiles of the Millennial generation can help you figure out how young adult customers make decisions, how to reach those customers and how to persuade them to act. By using some general...
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by Henry Schein One | May 25, 2021 | Uncategorized
We’ve all been there: the patient at checkout who can’t make up their mind about when to schedule their next appointment. They’re digging in their bag for their work calendar, texting their partner, checking their kid’s calendar. And in the meantime, the...
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by Henry Schein One | May 18, 2021 | Uncategorized
The truth is, you’ll always have some patient no-shows. But you can take steps to reduce your no-show rate and prevent lost revenue. A critical first step in decreasing missed appointments is knowing your no-show rate. Once you have calculated your no-show rate, you...
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by Henry Schein One | May 18, 2021 | Uncategorized
Attracting and converting new patients online is essential to sustaining and growing your practice. This is why you need to employ all the latest digital marketing techniques and tools to help you get found. These techniques can also help you retain your existing...
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by Henry Schein One | May 11, 2021 | Uncategorized
Unfortunately, every business will experience negative reviews, no matter how hard they focus on delivering quality service. Mishaps and miscommunications happen. And online users won’t hesitate to share their opinions online. What should your practice do about...
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