In previous articles in this series, you’ve learned about different types of patients you can target in your marketing. Of course, every person is unique, but grouping prospective patients into types can help us better understand why patients make the decisions they do, how to reach different types of patients and how to persuade them to act.

Let’s take a look at our fifth example patient profile, Specialist Steve.

Be the Referral of Choice

Specialist Steve is a retiree with a very specific dental problem that requires a specialist’s knowledge. While you’ll often get this type of patient by referral, that doesn’t mean you should rest on your laurels and wait for them to come to you.

Specialist Steve will do his homework to make sure he can trust you to take care of his issue: He’ll type your name into a search engine, and when he sees your website listed, he’ll visit it to check it out thoroughly to determine if you’re the right one for the job.

Demonstrate Your Credibility

This is why it’s critical for your website to discuss your specialty. Do you have patient education materials that demonstrate your expertise? If you’ve included educational content, such as articles, videos and infographics, it boosts your credibility and additionally creates a bigger footprint for Google to find you.

Using your website to create a strong first impression is critical to attracting patients like Specialist Steve. A good website is your best chance to convince him that you’re the right specialist who can solve his issue. But if your website is weak, Specialist Steve will go back to his primary provider and ask for another name.

Attract All Patient Types

Before patients like Specialist Steve can find you, you must commit to being found. But it can be overwhelming to figure out a marketing strategy on your own. Officite takes the stress out of marketing, offering professional website and marketing services to help you keep your schedule full.

Call 833.568.7792 to find out how to create a dental website that delivers patients and referrals, or Click Here Learn More