Profiles are a marketing tactic that help practices understand why patients make decisions, how to reach those patients and how to persuade them to act. By using some general patient profiles, dentists can stop asking vague questions like, “How do I get new patients?” and start asking, “What sort of new patients will my marketing efforts earn for me, and why and how?”
What does it take, for example, to effectively market to someone whose primary concern is that their dentist accepts their insurance? Let’s take a look at Insurance Inez.
Are You on Her Insurance Provider List?
Insurance Inez is a middle-aged professional whose dentist recently changed insurance plans, so she can no longer see him affordably. This type of patient is most concerned about if you’re on their insurance list of providers. Prepared with that list, Insurance Inez seeks a new provider online.
When looking at practice websites, first impressions are definitely important to her, even though the deal breaker is, you guessed it — insurance. A strong online presence is the key way you can be noticed and stand out from other dentists on the provider list.
Stand Out Among the Crowd
There are many potential patients out there whose carriers you already contract with, and you can boost your credibility in many ways. One easy place to start is with your website. A professional website makes the best first impression on patients like Inez. Try sharing patient education online to engage and teach patients like her and to stand out as a trusted dentist.
Attract All Patient Types
Insurance Inez is just one type of patient you may encounter, but of course, your practice and patients are unique. The key is to reach patients where they’re looking — online.
Officite takes the stress out of figuring out a marketing strategy, offering professional website and marketing services to help you fill your schedule with new patients.
Call 833.568.7792 to find out how to create a dental website that delivers patients and referrals, or Click Here Learn More
Download the eBook 5 Types of New Patients and How to Bring Them to Your Practice to find out about several other types of patients you need to understand so you can successfully attract the patients you seek.