Profiles are a marketing tactic that help practices understand why patients make decisions, how to reach those customers and how to persuade them to act. By using some general patient profiles, dentists can stop asking vague questions like, “How do I get new patients?” and start asking, “What sort of new patients will my marketing efforts earn for me, and why and how?”
We’re covering five different patient profiles in this series to help you understand how to effectively market to different types of prospective patients. Let’s meet our first patient profile, Newcomer Nathan, a young father who is ready to find your practice. Is your website one of the first to pop up?
Be the First in the Search
Newcomer Nathan wants to find your practice, but he won’t find it if your website doesn’t have a strong SEO presence. 93% of all online experience start with a search engine, and like 75% of people, Nathan won’t scroll farther than page one of his search results. He’s a busy young father who wants to use technology to help save time.
Don’t Be a Dealbreaker
With many practices to choose from and many presences on the web, Newcomer Nathan takes his search results seriously. He wants to see a professional web presence that appears on his first page of search returns.
Attract All Patient Types
While your practice and patients are unique, Newcomer Nathan’s strategy is becoming increasingly prevalent. So how do you make it easy for patients to find you?
The key is to reach patients where they’re looking — online. Officite takes the stress out of figuring out a marketing strategy, offering professional website and marketing services to help you fill your schedule with new patients. Call (833) 568-7792 to find out how to create a dental website that delivers patients and referrals.
You can find more information on how to provide a digital path from many types of potential new patients to your practice in our eBook, 5 Types of New Patients and How to Bring Them to Your Practice.