In this time of uncertainty, you need to be able to connect with and reassure current and prospective patients. And while strong communication is key to keeping a loyal patient base and attracting new patients, the safety of your team and patients is paramount.
There are many ways you can use contactless communication to reach your patients and maintain personal connections — even as you eliminate points of contact. Here are just three:
1. Consider New Ways to Communicate
COVID-19 guidance and policies are constantly changing, so it’s important to keep patients updated. You can keep patients connected to your practice by:
- Sending a regular eNewsletter detailing any new policies and safety protocols
- Using two-way texting to quickly notify patients who are waiting in their cars when it is safe for them to come into the office.
- Using patient communication software that’s integrated with your practice management software to send automated reminders in the ways patients prefer, without overwhelming them with too many reminders.
2. Quickly Share Information on Your Website
Instead of your team having to spend hours answering questions on the phone, use your website to communicate those answers. Your website is the most efficient way to convey information to current and prospective patients. Remember to regularly update your website to let patients know of any changes, such as your office’s new hours and your COVID-19 policies.
3. Let Your Practice Shine Online
You strive to create the best patient experience, so you’ll want to share those positive experiences online. A positive and increased online presence helps you keep current patients while also attracting new patients, which helps your business thrive.
Patient communication is critical, especially now. Henry Schein One gives you the tools you need to keep communication with your patients strong, even — and especially — during the pandemic. For more tips about how you can use modern technology to lighten your burden as you strengthen patient relationships with contactless communication, download our eBook “Creating a Touchless Check-in Patient and Check-out.”
Call 833.228.9414 or click here to learn more about effective patient communication.