While practices big and small have experienced countless challenges due to the pandemic, one of the most pressing challenges is getting patients to come into the office. Although many practices across the country are dealing with lost patient revenue there are a number of strategies you can employ with the support of good patient communication program. Here are three easy things you can focus on to help increase patient visits to your practice during Covid-19.
Educate your patients with COVID-19 emails
It’s smart to have a clear communication strategy to follow when trying to reach your patients in a timely and efficient manner. Using email campaigns, practices can update patients on recent hours of operation changes and also send COVID-19 specific health tips and reminders. These emails can help educate your patients on how to stay healthy as well as put their mind at ease about coming into your office by explaining the safety precautions your practice is following.
Your patient communication software should allow you to easily segment your emails to specific groups of patients like those who haven’t had their check-up yet this year. Utilize campaign monitoring to instantly analyze leads generated and appointments requested to help inform improvements you can make to your communication strategy.
Increase your online presence
With so many practices across the nation struggling during the pandemic, growing your online presence is vital. Make it easier for potential patients to find you when searching for a new dentist online by ensuring that your online listings are accurate and have the most up-to-date information. Optimize your online listings with a listing management tool to help improve the visibility of your practice. You can automatically update your online listings across major sites including Yelp, Google, Facebook, and more.
Recall Campaigns
As the pandemic began to unfold, all practices experienced a flood of sudden appointment cancellations. Implementing a targeted email campaign will be a significant strategy for specific patient retention. Segmenting these patients with cancelled appointments in a focused recall email campaign will help get them back in the door. Email these patients specifically to reiterate your increased cleaning and modified services, and remind them that the services they wanted before cancelling are now available.
If your patient communication software doesn’t allow you to do these things from one place, it’s time to consider Demandforce. Visit henryscheinone.com/demandforce or call 833.429.1132 to request a demo today.
