You understand the need for positive patient reviews on online review sites. But outside of managing your online reputation, it’s important to acknowledge patient take-aways from the reviews they read about your business. This is especially true in today’s world. Patients want reassurance that you are taking the proper COVID-19 related health and safety precautions. By paying attention to the aspects that prospective patients view as most important, your practice can attract new business while simultaneously boosting your search ranking. Here are eight items readers want to see from your online reviews during COVID-19 and beyond.
1. Recent reviews
When someone browses through online reviews, they are looking for recent activity. If your practice is operating during COVID-19, patients will be paying close attention and looking for recent reviews that speak to the COVID-19 precautions you’re taking.
2. Number of reviews
You can increase your number of online reviews across online, even during the current pandemic. Just be strategic and ask your patients, making sure to thank them for their continued business.
3. Review legitimacy
Incentivized reviews may be noticeable to users looking instead for real, detailed experiences. You don’t need to incentivize patients to leave a review. It’s more important to consistently offer exceptional services and the reviews will come because patients will be happy with their experience at your office.
4. Review sentiment
It may be surprising to hear that it’s not all about the star rating to a user. They may read a 4-star review and consider the sentiment to be lacking or superficial. This is why collecting authentic reviews should supersede reviews brought in by an incentive.
5. Reviews with images
People gravitate towards reviews with lots of visuals, so reviews paired with a picture play a bigger part in influencing users. For some industries, the addition of photos can paint a picture of the experience.
Add photos on Google My Business get more clicks, calls and direction requests.
6. Business profile completion
Without a logo, address, phone number and photos that represent your services, your practice is faceless on review sites. Completing your online review profile can further influence potential patients to visit your business.
7. Business engagement with reviews
Readers who look at reviews look for reviews with a response from the business. This makes it imperative for local businesses to respond timely and professionally.
Bringing on a listing management tool can make this task a lot less daunting.
8. Overall star rating
We saved star rating for last because it’s no longer the top item customers are looking at in online reviews. This proves that constantly building up your reviews on review sites in a genuine way should be your main focus for your online reputation strategy.
Reputation management is only one aspect of a solid practice marketing strategy. Take the 5-minute Practice Marketing Assessment to see if your practice has other areas that need improvement or call 833.568.6361 to talk learn more about reputation management solutions from Henry Schein One.
