Thanks to smartphones, we have the answer to almost any question available real time, in our pockets. Practices can and should be a reputable source of information by putting patient education materials directly on their websites. But accessibility isn’t the only benefit. Online patient education has a few benefits that you might not expect.
1- IT CAN RAISE YOUR GOOGLE RANKING
Putting your patient education materials online generates more content for your website, which in turn creates new opportunities for search optimization. With a greater supply of properly curated content, search engines are more likely to direct patients searching for relevant information to them and your website.
2- IT CATERS TO MORE LEARING STYLES
Graduating from the world of paper education materials opens the door to a wide variety of content delivery methods. The best examples include high definition videos, illustrations and blog articles. Patients can watch, look, or read according to their preference.
3- SPACE IS VIRTUALLY UNLIMITED
Online materials don’t take up physical space, which means you can provide as much information as you want. You probably can’t fit a display of 1,000 different pamphlets in your practice, but you can do exactly that online.
4- IT’S EASIER TO UPDATE THAN PRINT
As new developments find their way into your field, it requires updates to your patient education materials. When they’re online, it’s often as easy as changing some text in your website editor. That means you can stay on the cutting edge of podiatry, giving your patients the up-to-date information they deserve. Printed materials need to be re-ordered, old ones recycled, etc.
5- IT MAKES YOUR WEBSITE MORE ENGAGING
This is perhaps online education’s greatest strength. When a patient visits your website and finds answers to their questions, it deepens their relationship with your practice. It proves to them that you are knowledgeable on the subject. Once they decide they need to schedule their next appointment, your contact information is already in front of them.
Make the most of COVID-19’s force downtime and re-evaluate practice marketing strategy. Call 833.568.6361 or visit henryscheinone.com/practicemarketing today!
