With front offices closed down due to COVID-19 it is more important than ever to make your website a clear and inviting place that represents your business well. Websites that are outdated, hard to navigate, and just plain unappealing fail to inspire users with a sense of trust in a healthcare practice. Your website is often the first impression a potential patient will have of your practice, so make sure it’s a good one. Users tend to form a judgment about a website in 10 seconds or less.
There are a few key factors that you can implement on your web pages that will allow you enough time to show users why they need your information, services, or products.
CONTENT THAT CONNECTS
Content marketing has skyrocketed in popularity in recent years, likely thanks to its accessibility and low cost. Whether this is in the form of blogs, social media, or video, practices are utilizing this medium to build a relationship with their consumers and inspire loyalty to their brand. Plus, content marketing presents you with more opportunities to optimize your web pages with keywords and phrases.
SPEED IS KING
Page speed is a particularly important quality to internet users. About 47% of people will abandon a page if it takes longer than 2 seconds to load. To ensure your web pages load properly, limit the size of your images and use the appropriate format for the image. Graphics tend to work well in PNG format while photographs are better created as JPEGs.
LAYOUT THAT INVITES
Your website’s layout should allow users to flow from page to page easily. Broken links or pages with no content can hurt your image with web users. Written content should also be broken up with images or supplemented with video to appeal to a generation of consumers that need their information quickly.
Having a properly built website is crucial to maintaining your online reputation. You wouldn’t leave your front office a mess when it is open. You should be cleaning and maintaining your website just as frequently.
To learn more about how your online reputation is affected by your website, sign up for our latest webinar for Dentrix Customers, “Simple Ways Your Website Can Improve Your Online Reputation Today.”