84% of people (Inc.com, 2017) trust an online review as much as a personal recommendation from a friend or family member. This includes reviews for dental practices. But monitoring reviews and directory listings can require a significant time commitment. Because of this, they often fall by the wayside.
Learn 8 ways that can help revamp your reviews and use them to improve your online reputation.
1. DON’T IGNORE NEGATIVE REVIEWS
It is understandable to dread getting a negative review, but even a negative review can be turned positive. If you receive a negative review, there are three things to consider.
First, don’t ignore a negative review. Ignoring a negative review won’t make it go away and may give the impression that you don’t care. Second, remember to stay calm. Online reviews can get mean spirited, but don’t get defensive and always take the high road. Finally, respond to a review with new patients in mind. Address the dissatisfied patient’s concerns and display a personal level of care to each review.
2. RESPOND TO POSITIVE REVIEWS
A positive review means that a patient took time out of their day to advocate for your practice. Thank them for it! This makes patients happy and shows everyone else that you’re engaged with your patients.
3. USE CONTENT TO BUILD TRUST
The content you create for your website complements the authority of your positive reviews. Patient education, blog posts, a social media presence, and guest posting on other blogs all create a solid body of content. This demonstrates your expertise and the care you have for your patients.
4. REPUTATION MANAGEMENT SOFTWARE MAKES IT EASY
Likely, you’re already short on time. Reputation management software drastically reduces the amount of time it takes to manage your online reputation. Monitoring reviews and controlling your information across the web can be automated using a software solution.
5. MAKE YOURSELF EASIER TO CONTACT
An easy way to improve the perception of your practice is to make it as easy as possible to contact your staff. A phone number, email, and contact form prominently displayed on your website is a must. You can also add widgets like chat apps and make sure to stay responsive on social media.
6. MAKE IT EASY TO LEAVE REVIEWS
Claim every listing your practice is listed on, especially Google. When your directory listings and social media pages are all claimed and accurate, leaving feedback is easy. The piece that isn’t so easy is finding and managing the over 60 maps, apps, and directory lists. One more reason to find a reputation management software to consolidate the work load.
7. ASK FOR REVIEWS
Simply asking for reviews is one of the best ways to get patients to leave them for you. Search Engine Land (2016) found that 70% of people will leave a review when asked!
8. DISPLAY TESTIMONIALS ON YOUR WEBSITE
Be sure to display your best reviews on your website, preferably on the home page. You want to make sure your best reviews are the first thing that new patients see. There is no marketing that is more effective than positive words from a previous patient.
Managing your online reviews, directory listings, and reputation helps you build a positive online reputation that makes you stand out online.
To learn more about online reputation and listings management, visit Officite at henryscheinone.com/officite/ada/020120 or call 833.568.7792 to speak with a Practice Marketing expert today!